WSQ Essentials of Franchise Management (Synchronous E-Learning)

About this course

Course Outline:
In the condensed 22.5 contact hours conducted over Zoom, you will learn and exchange practical examples, ideas and background information to embark on your franchising journey.

BE PREPARED to work on learning & assessment activities including Case Studies, Group Discussion, Individual Written Activity, Role-Play, Oral Questioning to facilitate and reinforce your learning of the following:

1. Franchise Models & Structures:
Learn what’s the difference between Single Unit Franchise, Area Franchise, Master Franchise, Management Franchise and Equity Franchise.

2. Financial, Legal & Commercial Framework:
Learn the fundamentals to price and package your franchise, what are the obligations of franchisor vs franchisee. Are there franchise laws that may hinder my expansion plans?

3. IP Protection & Franchise Audit:
What’s Intellectual Property and what’s the purpose of a franchise audit?

4. Franchise Manual:
What should be documented and how?

5. Franchise Management:
What can make or break a franchise relationship?

6. Franchise Marketing & Recruitment:
How can I recruit my first franchisee? What criteria should I look for in a potential franchisee?