The Digital and Social Media Marketing space is constantly evolving and businesses need to be strategic and innovative to reach out to target customers.

Jointly brought to you by UOB and UOB-SMU Asian Enterprise Institute, this transformative workshop invites industry professionals to share topics on creating effective marketing strategies & solutions and utilising Digital and AI Tools for efficient marketing execution.

Session 1: Unlocking Success: Mastering Strategy and Marketing for SMEs

By Mr. Alon Weinstock, Head of Marketing, KFC Israel & Mr. Will Lee, Founder & MD, "That Marketing Guy"

Delve into the core elements of crafting the perfect strategy and executing effective marketing campaigns. The key topics include defining the right strategy, identifying your customer audience, and choosing the right marketing channels.

Session 2: How to ACE your Digital Marketing

By Ms Yuet Whey Siah, CEO, SKALE, our UOB BizSmart partner

For this session, participants will understand how to create and manage PushAds across Facebook, Instagram and Google. They will also learn how the use of Digital Vouchers and personalised messages can be used to increase in-store customers and sales.

Session 3: Content Creation using AI Tools

By Mr Alex Chua, Head, Business Development & Creative Solutions, Design AI, our UOB BizSmart partner

Learn how to use AI tools to create and edit content for marketing collaterals quickly and easily, how to use text-to-video technology to transform text into engaging videos for social media, and how to generate content through a hands-on activity.