About this event

As the global economy continues on its recovery path, are you thinking about expanding your F&B business into China’s burgeoning market?

As an SME business owner, you recognise the importance of going abroad to grow your business. But you may be unsure how to get started – taking the first steps can also seem daunting and challenging.

Join our subject matter experts from Trustana – a curated B2B cross-border trade platform founded by global investment company Temasek – and UOB who will share how you can gain access to China’s billion-dollar market and provide tips on navigating challenges when exporting into China.

Key highlights of the webinar:

• What makes China an attractive market for F&B products
• Understand the challenges when exporting to China
• How Trustana can help you scale your business overseas
• Find out what are the financing options from UOB when exporting overseas

Speaker’s profile:
Lei Yifei
Senior Business Development Manager (China), Trustana
LEI has over 8 years of experience in the import/export industry. With a deep understanding of the international F&B trade business and China imported food market, he has helped multiple large and emerging food brands and manufacturers worldwide to enter the Chinese market, accelerating their cross-border business expansion.

Sunehra Lakhotia
Sales Manager (Singapore), Trustana
Sunehra has over 8 years of experience across over 30 countries in the FMCG industry and specialises in maximising sales potential of brands. With her expertise, she identifies F&B brands and manufacturers that have strong potential to expand beyond Singapore, and helps them through the end-to-end trade process.

Tan Puay Joo
Senior Vice President, District Manager, Deputy Head of Sales, Business Banking Singapore (UOB)
Puay Joo has over 16 years of experience in the SME Banking segment, helping small and medium-sized enterprises across the region progress through different stages of growth. These include innovative solutions and initiatives in areas of working capital loans, operational efficiency and currency exposure. With her vast experience, she has helped many SMEs to tailor solutions for their banking requirements.