UOB collaborates with world-leading brands, delivering exclusive privileges and curated experiences that reflect our customers’ lifestyle needs. We go beyond banking by creating moments that reflect our customers’ aspirations, reinforcing our role as a definitive Purveyor of Lifestyles.

We deliver an unparalleled MICHELIN Experience by blending MICHELIN-starred dining (as strategic bank partner for The MICHELIN Guide Restaurants in Malaysia and Thailand), wine pairings (Robert Parker Wine Advocate) and hotel stays (as global principal partner for MICHELIN Guide Hotels 2025) to Asia.

UOB also became the first bank in ASEAN* to offer cardholders special benefits when booking cruise vacations on the Disney Adventure – the first Disney Cruise Line ship to homeport in Asia.

We also partnered with Marina Bay Sands and the Singapore Tourism Board to enhance the vibrancy of Marina Bay precinct, cementing its status as a world-class lifestyle destination. This tripartite partnership saw more than 50 curated experiences across travel, retail and dining, tailored for locals and visitors alike.

Amplifying ASEAN’s passion for entertainment, we connect customers to the biggest stars and brightest stages with priority access and exclusive discounts, bringing global acts like Taylor Swift, Ed Sheeran, Mando-pop icons including Andy Lau and Stefanie Sun, Kpop artists such as StrayKids, to world-class musicals including The Phantom of the Opera and Disney’s Beauty and the Beast.

*Indonesia, Malaysia, Singapore, Thailand and Vietnam only