Our Strategic Priorities

Capitalising on Regional
Growth Drivers

Fulfilling consumers’ financial needs with the right solutions in the manner they prefer

  • Helping our customers safeguard their assets and achieve sustainable yield;
  • Ensuring our customers benefit from programmes designed to suit their lifestyles and ambitions; and
  • Growing our customers’ wealth for the next generation.

Supporting businesses in the region by providing greater connectivity and specialisation in key sectors

  • Leveraging our strong regional franchise, deep local knowledge and industry expertise to help our clients seize intra-regional business and investment opportunities;
  • Providing holistic and integrated solutions to our clients through enhanced products, channels and industry specialisation; and
  • Partnering financial institutions as they grow in Asia.

Strengthening Our Enablers to
Sustain Business Growth

Developing our people and building meaningful careers

  • Nurturing an innovative and entrepreneurial culture to stay competitive;
  • Investing in training and careers for our people to be able and agile to seize the opportunities before them; and
  • Attracting and retaining enterprising minds with the right values and passion for exceptional service.

Augmenting our digital capabilities and technology systems to make banking simpler and safer

  • Offering our customers intuitive and seamless service across different touchpoints and geographies;
  • Using financial technology to create innovative solutions for consumers and businesses;
  • Enhancing monitoring and risk systems continuously to maintain a secure banking environment; and
  • Streamlining processes to increase productivity and to enhance our customers’ experience.

Balancing Growth
with Stability

Sharpening our risk management and service capabilities

  • Maintaining robust capital and risk management processes and practices;
  • Preserving strong capital adequacy levels to support business growth in a prudent and disciplined manner;
  • Broadening funding sources and diversifying our investor base; and
  • Upholding the highest professional and ethical standards to do what is right for all our stakeholders through organisational policies, processes and practices.