The United Overseas Bank (UOB) has charted steady growth over the years to establish itself as one of Singapore's leading banks. In 2001, the merger with Overseas Union Bank created a Combined Group that is a market leader of banking products in Singapore and a dominant bank in the Asia-Pacific region.

Our vision is to become a regional financial powerhouse and our commitment to provide quality products and excellent customer service remains a top priority. We will constantly enhance our leadership in consumer banking and to always be "united behind" our Cardmembers.

Our focus is zoomed in sharply on the Hong Kong market as the territory is seen as vital to the Bank's expansion into the Greater China region. The establishment of the credit card business is an entry point for our expansion into the personal financial services market in order to further extend our services to target customers.

In Hong Kong, UOB has five branches across the territory with a staff strength of more than 200. UOB opened its first overseas branch in Hong Kong in 1965 with a business focus on trade financing and corporate banking. Its range of activities in the territory has since expanded to include personal and corporate financial services.

In 2001, UOB appointed credit card veteran, Mr Lawrence Tsong, to head its UOB Card Centre in Hong Kong, a full-service credit card centre with marketing, operations, credit risk management, fraud and collection, finance and customer service functions.

Major Milestones